In the mid-1990s, the domestic key chain gift market began to rise. The original key chain was just a combination of a simple buckle head and a buckle ring. With the sustained and rapid development of the national economy, China’s keychain gifts have gradually moved to the world. Today’s keychain gifts have undergone earth-shaking changes. Consumers’ demand for keychain gifts is constantly improving, and the value is reflected from the initial use and function. Improved personality and psychological value, enjoy the promotional effect brought by keychain gifts.
1. Use value: To realize the product combination of promotional keychain gifts and reflect the use value, which is the most basic requirement for keychain gifts. Keychain gifts must meet the practical needs of consumers in order to enhance their taste and realize higher-level needs such as personality and psychological value. In order to realize the use value of keychain gifts, it is necessary to pay attention to product quality, make it have convenient functions for citizens, and be in line with market orientation, and be able to realize environmental protection and systematization. For example, all equipment in a modern office system requires a customized LOGO. In terms of design, the placement and size of the LOGO of this keychain must be considered.
2. Functional value: The functional needs of consumers are an extension of the use value of office space. Breaking through the functional value can realize the humanistic concept. Modern keychain gifts have a great development compared with traditional keychain functional concepts. Therefore, the types, dimensions and structures of modern keychain gifts must be adapted to new technologies and new equipment to ensure the realization of their functions. Thoughtful keychain gifts are designed, which can make people work comfortable and convenient, and improve their taste.
3. Personality value: In order to realize the individual needs of consumers, there are higher requirements for keychain gifts, and business functions can be used to demonstrate corporate personality and realize brand value. Show the strength of the company, create a business atmosphere, consumers can truly feel the corporate culture.
4, psychological value: Let customers enjoy the joy of receiving keychain gifts, which has always been the pursuit of keychain manufacturers. Consumers' emotional needs and psychological feelings can be adjusted through keychain gifts. The partition arrangement and lighting color treatment strive to form a pleasant gift with a natural environment, changing the stereotyped appearance of traditional keychains and making them lively. Whole-hearted service concept, high-grade products, contain the manufacturer's artistic information and cultural language, and realize the brand belief experience.