Product branding can be done in many ways, including custom hem tags wholesale or branding patches on the product. If you often wear jeans and find patches of leather on the top of the fitting jeans' back pocket, then that is called a branding patch.

Some important points that will be discussed in this article include:

  • Overview of the Branding Patch
  • Jeans Patch Branding
  • Conclusion


A branding patch is an object that contains a brand logo, brand name or both. Like a label usually attached to clothing, the branding patch itself also has an essential function to inform the brand or brand of the clothing.

Branding patches become an identity that differentiates a clothing product from products made by other companies. The information or information contained in the branding patch can provide added value to specific clothing.


Jeans Patch Branding

For jeans products, for example, the branding patch functions to provide information to consumers regarding the manufacturer or brand name that produces these pants and provides information

information about the strength of jeans.

  1. Branding patches on jeans makes it easier for consumers to find product details.
  2. Branding patches on jeans are generally placed on the waist above the right back pocket of the jeans.

Regarding the material used to make it, the branding patches on the jeans are usually mostly made of leather, be it genuine or synthetic leather. However, some may be made from other materials, such as metal.

  1. Genuine Leather Material

Genuine leather is a type of material produced from natural animal skin layers. The leather is then processed through a series of specific processes to become a ready-to-use material that is durable and long-lasting.

Cowhide is a genuine leather material commonly used as a branding patch.

Genuine leather has a distinctive aroma that synthetic or imitation leather cannot imitate.

Genuine leather material looks luxurious and elegant.

  1. Synthetic leather material

Synthetic leather is a textile product made from a mixture of various chemicals. The material is then processed using machines to produce a material that has an authentic look and feel resembling genuine leather.

Based on the primary material, synthetic leather can be divided into two categories: synthetic leather made from polyurethane (PU) and polyvinyl chloride (PVC).

Polyurethane (PU)

Polyurethane (PU) consists of two layers in the form of split leather (genuine leather layer on the inside) and polyurethane. The small number of layers allows the PU texture to wrinkle, resembling natural leather. There are also more pores than in synthetic leather made of polyvinyl chloride (PVC).


Polyvinyl Chloride (PVC)

Polyvinyl chloride (PVC) consists of four layers of cloth (cotton or canvas) on the bottom, an expanded  layer, a skin layer and a PVC layer. The higher number of layers makes PVC stronger and more durable than PU. It has fewer pores than synthetic leather made from Polyurethane (PU), so it doesn't stain easily.

Especially for its application on jeans, brand names that are added to branding customized leather label or patches, in general, can be made in various ways.

  1. Printed

First, the name or logo of the jeans brand can be printed on genuine or synthetic leather with a digital printing machine. The shape, size and character of this branding patch can be custom ordered.

To be precise, the digital printing machine used to print a brand name or logo must be a UV printing machine. The goal is that the mould can blend with the leather.

The prints are fused to produce branding patches that are scratch-resistant and water-resistant.

If the ink doesn't coalesce and "smears" the top, the print can peel or crack as the product is used.

  1. Embossing

Both the name or logo of the jeans brand can be printed with an embossing technique/printing technique raised on the leather to produce an embossed effect on the surface.

Emboss is a finishing technique that gives embossed or raised prints in 3D. The embossing reference comes from the metal that has been carved, which is called a cliché.

The cliché used on the embossing is under an iron called a metal die. So when pressed onto the leather media, the embossed result will leave an inverted mark/mark that appears on the printed media.

  1. Deboss

The three jeans' brand names/logos can be printed using the debossing technique on leather to produce a hollow or sunken print effect on the surface.

Deboss is a finishing technique that gives the result opposite of embossing. If embossing gives the final result with an embossed design, then debossing provides a sinking with or concave effect.

The cliches used in deboss are not found under the metal die but in front of the print media or on top of the print media. After being pressed, the result will be a print that goes inside or looks like an indentation.


Thus a brief discussion of the function of branding patches on jeans, materials for making branding patches and the techniques commonly used in their manufacture. After listening to the discussion above, you now know more and more about the importance of branding patches on jeans.

It may be helpful!